Very true, some revered artists couldn't write a hit to save their lives. Peter can, he needed it and did it, quite brilliantly imo, then he made again clear, it was not what he was interested in.
Steve isn't interested and plainly can't, no matter what. Tony tried and it's really not his thing, it must eat him up inside that, with the exception of Steve, every member of the band had more commercial success than him.
I like pop, if I'm driving and Dancing Queen comes up or even Wake me up before you go-go, I turn up the volume and sing along with gusto. Now, I never bought those singles or the albums, it was not what I was interested in. Genesis, like many other artists, didn't sellout, they simply went along, the music scene in the second half of the 80s was about that, selling records which doesn't mean that in the 70s they loathed the idea of selling more but they were all, including the record companies a bit more idealistic or naive, if you will. Genesis wouldn't have made it in the 80s, no record company would have ever indulged them and waited for them.
I was OK with the new course, the idea of it, the execution left me sometimes perplexed. Keep it Dark, to name one, is pop and it's great, it's inventive, quirky, original. I find stuff like I can't dance, Invisible Touch, into deep and a few others plainly tacky.
That said, I simply don't buy the ''evolution'' rationale, they so often fed to the press and the fans.